I’m Elly Masarakufa, founder of Koriko. Over the years I’ve sat in many seats; consultant, coach, and senior leader, and what I’ve learned is this: change rarely fails because of lack of effort. It falters in the undercurrents, in the paradoxes leaders and teams hold between strategy and delivery, aspiration and capacity, human needs and structural demands.
I’m drawn to thresholds because they’re where life feels most alive: uncertain, unpolished, and full of possibility. Sensemaking at these edges has become the heart of my work, creating the conditions for people and systems to shift with clarity and courage.
My practice is rooted in systemic awareness: attending to the patterns, relationships, and invisible dynamics that shape how we show up in teams, organisations, and life.
What I bring, and what I love, is partnership in the places that feel most tangled — working together to move beyond stuck patterns, reclaim agency, and create change that is both human and sustainable..
Uncover the loyalties, patterns, and unspoken tensions that hold teams back. Through systemic coaching, teams build shared understanding and move forward together without bypassing discomfort. This creates the conditions for sustained collaboration and impact.
Turn delivery pressures into pathways for growth. Through coaching and design practices, leaders learn to sustain themselves, stretch their capacity, and support their teams with integrity. Leadership by Design helps shape leadership intentionally in the everyday choices, tensions, and stretch of real work.
Mark transitions, honour endings, and invite new beginnings with intention. Through facilitated circles and bespoke rituals, leaders and teams pause to make meaning of what’s changing. This work deepens resilience, belonging, and the courage to step into what’s next.